Get unparalleled hydration and up to 35-hour wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating, long-lasting foundation. • Vegan, full-coverage foundation with a natural finish and breathable formula • Clinically proven to improve skin's radiance • Clean foundation (5-free) with a vegan, cruelty-free formula with hyaluronic acid, vitamin E, and 2% niacinamide for an unparalleled hydration boost • With SPF 20 to protect skin from the sun, it also protects the skin barrier from city/urban and digital stress (pollution and blue light) • Sleep-proof, water-, crease-, and transfer-proof liquid foundation